This webinar will explain how a proven Voice of the Customer (VOC) process can provide a detailed understanding of customer requirements, a common language for product or service development, and a useful springboard for highly valued innovation.

Scott is an author, public speaker, and senior advisor to Fortune 500 CXOs, and product, program, and project managers worldwide on the effectiveness, rewards and risks of their high tech programs and digital transformation. He is the President and Managing Director of Group Atlantic, Inc.