This webinar will introduce you to product management for software driven products, IT and services. We will cover the five major life-cycle phases: product strategy, concept, development, market entry, and product evolution. The role and competences of the software product manager will be outlined. There will be a case study.

Christof Ebert is managing director at Vector Consulting Services. He supports clients around the world to improve product strategy and product development and to manage organizational changes. Dr. Ebert is a professor at the University of Stuttgart and Sorbonne at Paris.